Aster Tech

Woodo is a boutique brand specializing in handcrafted, sustainably sourced wooden furniture. Known for their commitment to craftsmanship and minimal design, Woodo needed an e-commerce platform that not only functioned smoothly but also reflected the quality and aesthetics of their work. They approached us to build a custom solution that would elevate their digital presence and drive online sales.

Objectives

SaaS stands for software as a service and refers to businesses offering an intangible product. Usually, the SaaS product is a cloud-based software that offers a specific service or solves a particular user problem. An ideal SaaS business will be one where the user is on a subscription and must pay a fixed monthly or weekly. Some SaaS companies offer annual payment plans. A predictable payment structure means the business can make proper plans about their expenditure.
Woodo wanted a full-scale digital transformation that included:

A visually rich online store with a premium, minimalist feel
An intuitive, mobile-first shopping experience
Powerful yet easy-to-use product filtering and categorization
Seamless payment and shipping integration
A platform that allowed them to tell their story and highlight craftsmanship

Discovery & Research

Indeed, running a business will often boil down to your willingness and speed of agility. Nowhere is this more crucial than in the swiftly changing landscape of SaaS businesses. Before planning your digital marketing strategies, there are certain things you need to consider before making plans:

We kicked off with:

User persona analysis: Who buys from Woodo? (e.g. design-conscious homeowners, interior decorators)
Competitor benchmarking: Analysis of top-performing furniture eCommerce sites
Brand audit: Understanding Woodo’s identity, tone, materials, and visual language

We identified that the ideal Woodo customer values:

Clean design
Natural materials
Simple navigation
Trust and transparency in craftsmanship

Running a business will often boil down to your willingness and speed of agility.

Our Approach

Planning a marketing strategy can get daunting, but you don't have to be overwhelmed. The critical thing is understanding the components of what makes a good SaaS marketing plan. There are four things you want to take into account.

Client Testimonial

“We couldn’t be happier. The new site captures everything Woodo stands for—simplicity, craftsmanship, and elegance. Our customers constantly comment on how easy it is to shop, and our sales numbers speak for themselves. The team was thoughtful, creative, and incredibly detail-oriented.”

Author

Aster Tech Solutions

Woodo - Online furniture store